Home » Reasonably true » Hard times for Mr. Softee

Hard times for Mr. Softee

A couple of weeks ago, I saw an obituary for Les Waas, who, among other things, wrote the Mr. Softee jingle (it has lyrics; who knew?).

Of course, that sent me spinning ass over elbows into nostalgia. The Mr. Softee truck, with its Pavlovian jingle, was a staple of summer where I lived. I doubt that truck could make more than five miles a day at the rate it had to stop and minister to neighborhood kids, some of them well over the age of majority. I can just smell it. I can feel again the greasy sweat evaporating as I sit in a shady spot somewhere to eat my cone. It was a snack and air conditioning rolled into one. Actual AC was a thing reserved for theaters, and just the fancy downtown ones at that, where movies could cost as much as seventy-five cents for a single feature. We didn’t often get the benefit of that. Cooling off mostly involved sitting very still and hoping for a breeze.

When I was growing up in the 1950s, all kinds of merchants and craftspeople peddled their wares on neighborhood streets, mostly during the warmer months. Come June, there was the slow-rolling truck of the strawberry man, and his chant “strawBERRY, STRAWberry,” and if it weren’t for the siren song of Mr. Softee, that might well have been the most welcome sound of summer. Not far behind him was the vegetable man, as slow or slower, truck packed with stuff pulled from the ground that morning, scales dangling noisily from a home-made rack. And milk trucks, two or three competing varieties; we “took” Roberts, and thought Borden’s was inferior, and of course the opposite was true of the Borden’s loyalists. You kept a sort-of-insulated box on your porch, and every day you filled out a form telling the milkman what to leave. And he did. Years later, when my mother’s health deteriorated, the Roberts man would actually bring in her order and put it into the fridge for her.

It wasn’t just food, either. The knife sharpener rolled down the street once a week or so, and he would also sharpen your lawn mower blades. I’m talking about reel mowers, powered by whomever was pushing them. Sporadically, some gypsies would come along selling whatever, and kids, myself among them, joined the parade, mowing lawns for a buck a pop; in winter we switched to snow shoveling, same rate. A buck could buy you a coke, a burger, and a new baseball, on the rare occasions we ran completely out of baseballs found in the park, their leather covers half off. Duct tape fixed nearly everything.

People flogging brushes, cosmetics, encyclopedias, vacuum cleaners, and god knows what all would regularly come to your door.  The mail came twice a day, six days a week. I still remember the air of shocked disbelief, almost betrayal, when the Post Office announced that Saturday mail would be cut to just one delivery. It is ironic that today, under pressure from Amazon, stuff gets delivered seven days a week, as many times as it takes to get it done, usually by the Post Office.

Well, it’s about this point in this kind of essay where you probably expect me to go on about how much more simple those times were. They weren’t. We were.

The truth is, much of that time was awful. Racism was not only the rule, but was unquestioned; black people were still getting lynched periodically. Police did exactly as they pleased, and politicians routinely stole elections, and everybody knew it, and nobody did anything about it. Anti-Semitism was considered only sensible. Nativism and religious prejudice were everywhere. My family was Catholic, and we were immigrants to boot. I will always remember the morning when I was eight or nine, when a canvasser for the Republican party came to the door, and before my mother could say anything, started on a spiel about how superior the party was, because it had no Jews, Catholics, or foreigners in it. My mother explained, in her thick accent, that we were two out of three. All of that sank in slowly, over a period of years.

My mother asked me one day, when I was in high school, why I was so surly all the time, when I used to be so cheerful. Why, indeed.

The Golden Age of anything, they say, is when you were young. Ignorance didn’t hurt, either.

5 thoughts on “Hard times for Mr. Softee

  1. There are theories (borne out by studies of which crimes are committed where) that contentment is based on a person’s options relative to the people they see frequently. So, a child with a dodgy baseball at a school where all children forage for baseballs is exactly as happy as a child with three games consoles at a school where all the children own the latest electronic gear. Which means that ignorance, at least of people who have many things you don’t, really might be bliss.

    This perception of relative deprivation rather than absolute has worked to support human happiness for most of our existence; however, the spread of social media – bringing as it does a familiarity with the details of many lives – might be turning it against us.

    • I absolutely agree. Compounding the problem is that people believe the Hollywood version of the US, for example, and have an inflated idea of how we live here.

      • There is a related theory that strong attacks on other nations/groups (such as Trump’s) gain their popular support from the need of those who do not have the life they see other having to bastion their self-image with a similarly strong image of an Other who is worse off due to rejection of social mores.

      • This is true. I lived several years in Africa while growing up and many people at that time thought life in the US was what they saw in movies and TV shows (like ‘Dallas” ha ha ha ). But internet/YouTube news has ended that era.

        I saw you linked to my poetry blog from here and I thank you for that Mikels.

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